Canada plays its part in the world of music streaming

April 06, 2015

Paid music-streaming service is nothing new, but recent developments are still occurring as industry folk try their hand at offering ad-free, unlimited online music services for customers willing to pay a fee. While news outlets have published opinion or think pieces about the subject, the question still remains: why would anyone start paying money for music streaming?’

It’s a fair question, especially at a time when YouTube and Spotify maintain free service for their viewers/listeners. The idea of a paid music streaming service becomes increasingly irrelevant within the Canadian context, as many Canadians choose to download free music without major penalty in nearly all cases.

It would seem most Canadians aren’t willing to start paying for something they can get for free, which is why response to Deadmau5 and Arcade Fire’s involvement with Jay Z’s newest business venture, Tidal, has not been popular.

Tidal is a $10.00 to $20.00 a month, ad-free music streaming service that has been criticized by as neither interesting, nor beneficial to indie artists, or simply worth it for customers.

 

 

The CBC reports that most of the responses to Arcade Fire’s Tidal affiliation were negative, calling attention to the fact that the “Arcade Fire post would have been more appropriate for a charitable endeavor, not a for-profit tech enterprise.”

Tidal continues to grow. It recently opened its premium tier last Tuesday.

If Canadians aren’t ready to start paying premium money for premium music just yet, they may be more willing to pay less money for a new app that is half music streaming service, half messaging service.

Rithm, the Toronto-based music messaging service costs uses $3.99 per month to send full songs to other users. A free version allows for users to send 30-second music clips.

Dubbed the “WhatsApp for music”, the database boasts a total of seven million songs in its catalog.

 


Rithm Music Messaging promo video

 

Inexpensive, socially engaging, and with partnerships with Warner Brothers, Sony, and Universal, Rithm may find the right audience with those who can trust their friends tastes in music.

The app is available for download on the Apple Store and the Google Play.

 

In other news…

 

Leyland Bradley

Questions? Comments? Suggestions? Get at me @LeylandMarie or leyland.bradley@gmail.com.

 

 

About the Author

Leyland Bradley

Born in Halifax and raised in small town Alberta, Leyland is happily enjoying the big city life. When she's not writing for NMC, Leyland is either watching German movies or dreaming about running through forests.

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