Check out all the cool videos from your 2017 Prism Prize nominees

April 10, 2017

The Prism Prize, now celebrating their fifth year, just announced their 10 shortlist nominees for the 2017 edition. As per usual, the videos are striking, exciting, strange, beautiful, and give a glimpse into the wide world of Canada’s music visuals. The Prism Prize is annually awarded to a Canadian artist for his or her achievement in music video making, and the cash award has been increased from $10,000 in the previous year, to $15,00. Like the Polaris Prize, winners are chosen based on artistic merit, and are picked by a jury of over 120 people from the visual arts and radio communities around the country. Those jurors have originality, creativity, style, innovation and effective execution in mind when they’re picking a winner.

This criteria makes for quite the table of nominees. Last year’s Polaris Prize winner, Kaytranada, is up for the award for his “Lite Spots” video, which features a cute dancing robot making its way around town. A Tribe Called Red’s stunning “Stadium Pow Wow” video makes a run at the prize with its snapshots of Indigenous life in Canada. Grimes’ bright and bonkers “Kill V. Maim,” directed by herself and her brother, is also in the running. Toronto punks PUP have two chances at top honours with both the video game vibes of “DVP” and “Sleep in the Heat,” featuring Finn Wolfhard from Stranger Things. Producer Harrison’s stylish “It’s Okay, I Promise,” featuring Clairmont The Second, definitely makes for some stiff competition.

Last year’s Prism Prize winner was Kalle Mattson, who brought it home for “Avalanche,” where he recreated 35 of his favourite album covers. The actual award will be presented on May 14 at TIFF Bell Lightbox in Toronto, where they will be screening all the nominees. Check out all the videos below:

A Tribe Called Red feat. Black Bear – “Stadium Pow Wow” (Director: Kevan Funk)


Andy Shauf – “The Magician” (Director: Winston Hacking)


BADBADNOTGOOD ft. Kaytranada – “Lavender” (Director: Fantavious Fritz)


Grimes – “Kill V. Maim” (Directors: Claire and Mac Boucher)


Harrison ft. Clairmont the Second – “It’s Okay, I Promise” (Director: Scott Cudmore)


July Talk – “Picturing Love” (Director: Jared Raab)


Kaytranada – “Lite Spots” (Director: Martin C. Pariseau)


PUP – “DVP “(Director: Jeremy Schaulin-Rioux)


PUP – “Sleep in the Heat” (Director: Jeremy Schaulin-Rioux)


Wintersleep – “Amerika” (Director: Scott Cudmore)

In Other News:

Festival Lineups:  Toronto’s VELD Festival, Ontario’s River & Sky Festival, Victoria’s Pretty Good Not Bad, BC’s Shambhala Music Festival, Toronto’s Luminato Festival,

About the Author

Matt Williams

Matt Williams is a writer and photographer. Born and raised on the Prairies in Winnipeg, he’s slowly made his way farther and farther east, spending a few years covering music in Toronto before running clear out of country and ending up on the shores of the Atlantic Ocean. In between, he’s made numerous detours, interviewing and photographing countless artists across North America and beyond. He heads up Amplify’s Instrumental series, where he talks with musicians about the relationships they’ve formed with their most important tools.

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