National Music Centre launches free interactive exhibition in partnership with iHeartRadio Canada

January 22, 2019

The Radio Lounge is an interactive space for music lovers to deep dive into online music streaming and the iHeartRadio app. Photo credit: Brenna Pladsen.

The National Music Centre (NMC) is pleased to launch The Radio Lounge, a new exhibition in partnership with iHeartRadio that explores the history of personal radio devices, their impact on popular music and listening habits, and the current musical landscape.

This “pocket-sized” exhibition features various radio devices through the ages, from historic wooden console radios to portable transistor radios, culminating with the modern digital-streaming devices we know and love today.

In addition to the artifact display, visitors will be greeted by a large 24-screen video installation featuring performance clips from some of Canada’s current hitmakers and radio stars. Cozy lounge-style listening stations will be pre-loaded with the free iHeartRadio mobile app, allowing visitors to stream over one thousand commercial-free radio stations.

The Radio Lounge also includes a “pocket-sized” exhibition on the history of personal radio devices. Photo credit: Chad Schroter-Gillespie. 

“This is a space that’s designed for music exploration,” said Andrew Mosker, President and CEO for NMC. “With the ability to stream such an immense amount of content, the exhibition allows music fans to take a deep dive into the fascinating world of online streaming and offers a glimpse of how these technologies that all of us use have evolved.”

“We are pleased to partner with the National Music Centre on this new exhibition,” said Rob Farina, Head of Radio Content, Strategy and iHeartRadio Canada at Bell Media. “We hope that visitors will leave with a great awareness of Canadian music, and where to find it at both Studio Bell and on the iHeartRadio app!”

The Radio Lounge and NMC’s partnership with iHeartRadio is a multi-year project. The exhibition is FREE and accessible to the public, Wednesday to Sunday, 10:00 am to 5:00 pm, and will run in Studio Bell’s Drop-in Zone until the summer of 2020.

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