TD Bank Group donates $600k for Aboriginal exhibition content, A Tribe Called Red performs

Jun 17, 2014


NMC’s Andrew Mosker, A Tribe Called Red, and TD Bank Group’s Monique Bateman at
gift announcement (Photo credit: Daniel Tremblay)


The National Music Centre (NMC) announced a significant gift today with TD Bank Group donating $600,000 to be used towards the development of Aboriginal content for the new NMC building, which is currently under construction.
 
The gift comes just days away from National Aboriginal Day, and will help tell the stories of Aboriginal musicians who have made a significant contribution to music in Canada. From the protest songs of Saskatchewan-born icon Buffy Sainte-Marie to the genre-defying sounds of Inuit throat-singer Tanya Tagaq, First Nations artists have made a profound impact on shaping music in Canada. As the lead sponsor for Aboriginal Exhibitions Content Development for NMC, TD’s gift will be dedicated to developing innovative and authentic content that preserves and shares the stories of Aboriginal artists.
 
“Working with the NMC was a natural fit for TD, building on our goal of bringing music to communities across Canada while supporting diversity, history and the rich culture of Canada’s First Nations people,” saidMonique Bateman, Senior Vice President, TD Canada Trust, Prairie Region. “TD is pleased to be a part of bringing the new NMC to life, and contributing to content that will preserve and celebrate the achievements of Aboriginal musicians.”
 
The new NMC building will open in 2016 in Calgary’s downtown East Village. The 160,000 square foot state-of-the-art facility will have five floors of exhibitions dedicated to sharing the power of music and celebrating Canada’s music story. This “Home for Music in Canada” will deliver an immersive, engaging and interactive visitor experience that tells the past, present and future of our country’s musical stories. The building will also feature workshops, sound labs, three recording studios, a distance-learning classroom, and a radio station.
 
“We are grateful to TD for supporting the creation of original cultural content for generations to come,” said Andrew Mosker, President and CEO of NMC. “We are taking an inclusive approach to our exhibition design and are working with stakeholders from across Canada. This gift enables us to explore and engage the Aboriginal community to preserve and share stories that are integral to Canada’s music history and to our future.”
 
As part of the announcement, producer/DJ crew A Tribe Called Red performed an energetic set, which turned into a full-on dance party, for a small group of 100 people including media and guests.

With the crew’s JUNO Award-win last March, A Tribe Called Red continues to gain mainstream popularity and break down barriers for Aboriginal people, inspiring the next wave of Indigenous musicians around the world.


A Tribe Called Red, helping NMC celebrate TD Bank Group’s gift (Photo credit: Brandon Wallis)

“(This content) will help give Indigenous youth positive musicians to look up to in popular music and mainstream media,” said Ian “DJ NDN” Campeau of A Tribe Called Red.

While he notes Buffy Sainte-Marie and Anthony Kiedis of the Red Hot Chili Peppers as artists who inspired him growing up, he said Native artists didn’t have a lot of mainstream visibility.

“To be honest, I had a hard time coming up with two Native musicians that inspired me as a kid. Hopefully, this content will change that for future generations,” he said.

Construction on the new NMC began in early 2013 and remains on schedule to open in Spring 2016. The project will cost $168 million and NMC is actively raising funds to achieve its vision.

  — Julijana Capone

About the Author

Brandon Wallis

Brandon is the Director of Marketing, Communications and Visitor Experience and for the National Music Centre and Editor-in-Chief of Amplify.

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