The Canadian Takeover of Apple’s Beats 1 Has Begun

July 04, 2016

This past weekend on July 2, Apple Music’s Beats 1 radio station launched a five week long series celebrating Canadian music. Dubbed ‘The New Canada,’ the show aims to highlight the tunes that are making waves in the country and defining our current cultural footprint. The CBC’s George Stroumboulopoulos kicked things off as the first host, beginning his show with A Tribe Called Red’s “Stadium Pow Wow” featuring Black Bear.

Beats 1 has lined up four more Canadian music personalities to take care of hosting duties, and those will be: Toronto’s 102.1 The Edge radio host Josie Dye on July 9, Montreal pop singer/songwriter Coeur de pirate on July 16, Broken Social Scene’s fearless leader Kevin Drew on July 23, and his sometimes partner-in-crime, Metric frontwoman Emily Haines on July 30.

Strombo told the Financial Post that it would be “impossible” to create an hour of radio that could represent a full picture of who Canadians are, adding, “What I worry about is if I can create a show that gives you an idea globally about what’s cool and what’s happening here … reflecting the coast-to-coast-to-coast of this country.”

A weighty task, indeed. Check out his episode at Apple Music now and decide for yourself how he did.


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About the Author

Matt Williams

Matt Williams is a writer and photographer. Born and raised on the Prairies in Winnipeg, he’s slowly made his way farther and farther east, spending a few years covering music in Toronto before running clear out of country and ending up on the shores of the Atlantic Ocean. In between, he’s made numerous detours, interviewing and photographing countless artists across North America and beyond. He heads up Amplify’s Instrumental series, where he talks with musicians about the relationships they’ve formed with their most important tools.

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