The MuchFACT music video grant is likely to disappear

May 29, 2017

Think of your favourite Canadian music videos of the past 30 or so years. Is it Sloan’s ode to rollicking good times and the spirit of rock ‘n’ roll, “If It Feels Good Do It”? Maybe it’s Kevin Drew’s video for “You In Your Were,” featuring none other than Zach Galifianakis and a lot of dancing. Could it be the apt visual colourburst of Feist’s impossibly catchy “1234”, or possibly A Tribe Called Red’s stunning and powerful “Stadium Pow Wow” video? Well, whatever it is, there’s a really good chance it was made possible by the MuchFACT music video grant, which is likely not going to exist anymore.

Kaytranada’s video for “Lite Spots,” embedded above, recently took home the 2017 Prism Prize—an award granted to the best Canadian music video of the year, based on originality, creativity, style, innovation, and effective execution. Without the MuchFACT music video grant, it may have never been made. But the CRTC effectively kiboshed it by approving MUCH and Gusto’s deletion of required contributions to the grant. The decision comes along as part of Bell Media’s TV renewal approval, FYI Music News reports. Bell Media also owns MTV Canada, which doesn’t have to allocate $50K annually to independent production companies for concept and script development anymore.

The grant has been around since 1984, sometimes supplying $2 million dollars per year to get Canadian music videos made. Artists that have benefitted include PUP, Arcade Fire, Nelly Furtado, Sarah McLachlan, The Tragically Hip, and countless others. Essentially, it’s helped create a visual history of over 30 years of Canadian music. The program hasn’t been cancelled yet, though, and there’s a petition urging Minister of Heritage Mélanie Joly to reverse the CRTC’s decision.


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Festival Lineups:  Festival d’été de Québec, Ottawa’s CityFolk, Vancouver’s Khatsahlano Street Party, Toronto’s Venus Fest, Moncton’s Mud City Meltdown, Calgary’s One Love Music Festival, Ontario’s River & Sky, Meaford’s Electric Eclectics, Manitoba’s Real Love Summer Fest, and some more acts for Sled Island.

About the Author

Matt Williams

Matt Williams is a writer and photographer. Born and raised on the Prairies in Winnipeg, he’s slowly made his way farther and farther east, spending a few years covering music in Toronto before running clear out of country and ending up on the shores of the Atlantic Ocean. In between, he’s made numerous detours, interviewing and photographing countless artists across North America and beyond. He heads up Amplify’s Instrumental series, where he talks with musicians about the relationships they’ve formed with their most important tools.

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