January 26, 2016
The National Music Centre (NMC) is pleased to announce an exciting partnership with Calgary-based Rosso Coffee Roasters. The coffee company will open its newest location inside Studio Bell, the new home for NMC, when it opens to the public this summer.
To celebrate this partnership, media and partners were invited for a mid-morning coffee break and a sample of what’s to come at Rosso’s Victoria Park location (425 11 Avenue SE) this morning, featuring excellent coffee, delicious snacks, and tunes by Kline, Flutes and Dominic Pierce.
Rosso’s new café will be located on the ground floor of Studio Bell’s east block, the same block where visitors will start their journey into five floors of exhibitions that tell the story of music in Canada.
“Since opening, we have actively supported the local arts and music community in Calgary,” explained Jessie Attrell, sales and operations manager at Rosso Coffee Roasters. “Having a location inside NMC’s new space at Studio Bell was a no-brainer for us. Our community-driven values align, and we look forward to being at the centre of Canada’s newest cultural hub.”
“All of us at NMC are big fans of Rosso,” said Cynthia Klaassen, NMC’s manager of visitor and venue services. “I don’t think a work week goes by where the staff at NMC aren’t grabbing a coffee there. We want people from the community and around the world to be impressed by everything that Studio Bell has to offer, and Rosso will be an important part of our visitor experience.”
Construction of Studio Bell began in early 2013 and it will open in summer 2016. The project will cost $191 million, and NMC has raised over $125 million to construct the 160,000 square foot cultural space.